Last updated: 8/2008

br> most-powerful marketing research techniques to finally
understand what really makes your customers tick!

Here's Just Some of What You'll Gain Through This
Step-by-Step Marketing Research Manual:
Learn to use the most-powerful approach to marketing research.
The approach outlined in this process is a potent, "one-two punch" that even many seasoned marketing professionals fail to take full advantage of. This qualitative/quantitative combination makes everything else much easier and far more productive.
Apply the same processes used by professional strategic marketing consultants in the real world.
This step-by-step process was developed by strategic marketing consultants for use with their own clients. As a result, this process is efficient and free of theoretical "fluff" --- and it's been thoroughly field-tested to produce results in the real world.
Develop a proprietary understanding of your prospects and customers.
The insights you gain through this marketing research process will be yours and yours alone. Even if they had the same raw data, your competitors could never develop your specific understanding of your prospects and customers.
Eliminate the need for expensive consultants and research firms.
Because this manual teaches you the principles behind the marketing research process, you can confidently perform marketing research anytime you need to --- all for a small fraction of the cost of a single hour of specialized consulting or outsourced help.
Learn the 20 most important marketing research question categories.
To do effective marketing research, you have to ask the questions that really yield actionable insights. Focus on the most important questions to avoid missing something critical or gathering data that can never be used to gain competitive advantage.
Use straighforward templates and easy-to-use process worksheets every step of the way.
The process includes all of the templates and worksheets you'll need to apply the process to your specific business situation --- the right way, every time. Using the included forms, producing dependable and repeatable results has never been easier.
Learn how to conduct ultra-productive marketing research interviews.
Interviewing customers and prospects is one of the most productive activities you can engage in --- and it's easier than you might think. Learn the specific interviewing techniques that can turn these one-on-one "conversations" into pure gold.
Learn how to prepare and execute truly meaningful surveys.
Too many marketers are wasting their time and money jumping into surveys without doing their homework first. Through this process, you'll learn how to do the proper qualitative preparation to ensure that your surveys are as productive as possible.
Compile and analyze the data you gather to develop specific insights.
Leverage techniques for making the data you gather much easier to analyze and assess. Learn exactly what you're looking for --- how to seek out the specific insights you can use in the formulation of the ideal strategies and tactical plans.
Go at your own pace and on your own schedule.
Every step of this process yields actionable insights --- so it's OK to stop along the way and then pick up where you left off when your schedule allows. There no need to block off your schedule for weeks on-end or put everything else on hold.

Here's What Other Marketers Have to Say After
Using This Marketing Research Process:
"The Step-by-Step Marketing Research Guide is clear, logical, insightful, and very thorough. It definitely got me thinking about my perceptions regarding our customers and how some of those perceptions might be wrong. I now see what a mistake it is to rely exclusively on 'internal experts' or 'gut feelings' to drive critical decisions." ---------- K.D., Market Development Manager
"In my position, I need to constantly stay in touch and understand our customers’ needs and wants. The Step-by-Step Marketing Research Guide is a straightforward, easy-to-use set of tools that allow me to research every project we have in development or are considering bringing to market. From the step-by-step worksheets to the sample questions, this process is an important element in all of my projects, large and small." ---------- T.G., Product Marketing Manager
"The Step-by-Step Marketing Research Guide boils down what is probably multiple years worth of marketing concepts into a powerful, step-by-step process --- complete with relevant examples and easy-to-follow worksheets. If you want to save thousands of dollars from being wasted in misdirected marketing efforts, use this manual to develp a real understanding of your customers' needs, wants, and motivations." ---------- E.B., Marketing Director

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